Members of Turkish Airlines Miles & Smiles are probably receiving emails that shouldn’t be ignored. If you do not have hotel elite status, this is a promotion you should make every effort to take advantage of.
The offer is straightforward. Miles & Smiles members can sign up for a Hilton HHonors account, or register an existing account and receive INSTANT GOLD status, good until 31 October, 2015.
If you choose to earn Points & Miles (Turkish only), you will receive double miles for your second stay, triple miles for your third stay, and quadruple miles for the fourth stay. This makes sense if you are an avid collector of Turkish miles, otherwise I would stick with the Points & Points.
With 3 stays before 31 October, 2015, the Gold status will be extended through 1 March 2017.
Hilton Hhonors Gold status is quite valuable, particularly since it includes free breakfast. People often report receiving decent room upgrades, including to Executive rooms with lounge access, as HHonors Golds. I highly recommend signing up and doing the three HHonors stays and receive Gold for 18 months. You might also be able to leverage that status in 2016 through a match or challenge to some other chain such as Club Carlson. And since the status is instant, you can easily do a couple of Saturday night staycations with the family, breakfast helpfully included…
The only thing potentially to keep in mind is that HHonors rarely let members do multiple fast track offers to earn status. I did a Fast Track to Gold in 2013, but then was denied when I asked for a Diamond challenge in early 2014.
I would post a link, but the emails I have received link to different urls, so it appears to me that Turkish are making sure of individual targeting of Miles & Smiles members. If you haven’t received an email because you aren’t a M&S member, hopefully it’s not too late to sign up for one and get in on the action.