Since the demise of Le Club Accor’s instant Platinum status promotions, I suspect that most emails I receive from Accor go straight into “spam” or “trash” since I use loyalty programmes to gain outsized benefits, not 40 euro vouchers or 1 Avios per euro spent. Luckily I managed to retrieve one e-mail before it was lost…
Le Club Accor are changing the way members qualify for elite status. I haven’t updated my analysis lately, but here’s what I thought of it in 2013.
Previously, Le Club Accor worked on a 12-month rolling basis – i.e. once you qualified for a higher status level, it would be valid for 12 months. In addition, all points earned by members were considered when calculating elite status, even those handed out from lucrative bonus point promotions.
Now, Le Club Accor are moving to a calendar year system and are splitting their points system into “status” and “rewards”.
Now that bonus points are excluded (both promos and status-related), Le Club Accor have adjusted the number of points required to meet its various levels of elite status. You can now also qualify based on nights.
As a reminder, here is Le Club Accor’s structure for awarding points:
These changes more-or-less bring Le Club Accor into line with the practices of other hotel chains. Now if only they would drop the voucher system and bring in points and award charts like everybody else…